This Is a Little Controversial, So Buckle Up: The Truth About Clickbait Titles

Alright, folks, grab your helmets and strap in—we're about to dive into the wild world of clickbait! 🎢

Now, I know what you're thinking:

"Clickbait? Isn't that the devil's playground of digital marketing?"

Well, hold onto your keyboards, because I'm about to drop a truth bomb that might just ruffle some SEO feathers.

Here's the scandalous scoop: clickbait titles... work. *gasp* I know, I know.

I know. It feels dirty just saying it. But hear me out.

The thing is, our brains are wired like curious cats on a catnip bender. We simply can't resist a title that promises shocking revelations or mind-blowing secrets.

It's like dangling a shiny object in front of a magpie—we just gotta click.

But here's where it gets tricky.

Using clickbait is like attempting fire-poi under a thatched roof — exciting, but the house might get burned down with all your stuff inside.

The key is to walk the tightrope between intriguing and misleading.

Your content needs to deliver on that tantalising promise, or you'll end up with a mob of angry readers wielding pitchforks made of unsubscribe buttons.

So, what's a savvy copywriter to do?

My controversial advice: Embrace the power of curiosity, but sprinkle it with integrity.

Craft titles that pique interest AND reflect your content.

Think of it as "ethical clickbait" (Is that an oxymoron? Discuss!).

Remember, with great clickbait comes great responsibility.

Use it wisely, and you might just find yourself with an audience more hooked than a binge-watcher on Netflix.

Or, in my case, a sci-fi nerd bingeing “The Expanse…” (spaceships, aliens, and a kickass ex-soldier from Mars from called Roberta).

Now, if you'll excuse me, I'm off to write my next title:

"You Won't Believe What Happened When I Wrote This Essay!"

Too much? 😉