If You’re Still Using These Outdated Marketing Tactics, You’re Doing It Wrong
Hey there, idea champions! 🌟
Let’s take a moment to breathe, sip on some coffee, and talk about something close to my heart: tortoise marketing.
Yeah, I said it — slow marketing. Or something similar.
These are the days of watching everything on fast-forward. So it might sound counterintuitive, but trust me, slowing down is special.
In the race of life, the tortoise won.
Take your time. It’s a game-changer.
Let’s dive into why taking a slower, more thoughtful approach to marketing isn’t just refreshing—it’s downright revolutionary.
First things first, let’s talk about the joy of writing.
In the rush to churn out content, it’s easy to lose sight of the craft itself.
Writing should be like savouring a new episode of ‘Game of Thrones’ or enjoying a sunset — it’s all about the run-up, the approach to pleasure.
How you do it is as important as what you’re doing. Ammirite?
Take your time to choose the right words, to create story threads that resonate and linger in the minds of your audience.
When you enjoy the process, it shines through in your content, making it more fun for everyone because it’s more authentic.
Now, let’s talk about the true art of research.
Yes, the good old-fashioned digging through sources, verifying facts, and uncovering hidden gems.
Brilliant research is the backbone of compiling worthwhile, compelling content.
When you invest time in thorough research, your content gains depth and credibility. It’s like planting a seed and watching it grow into a great oak tree, dropping acorns on the heads of little bunnies… slow, steady, and strong.
And here’s the thing: clickbait doesn’t have to be a dirty word.
The key is to ensure it’s ethical. Craft headlines that pique curiosity and deliver on their promises.
Intrigue your readers with a promise of value and then follow through with content that informs, entertains, and delights.
Ethical clickbait is about setting expectations and exceeding them, not tricking your audience with empty promises.
Slow marketing is all about building relationships, not just racking up numbers.
It’s a nurturing thing. You need a gardeners patience, care, tough gloves, and attention to detail.
Write like you talk.
Talk when you write as if your ideal customer is sitting in a cafe with you, drinking coffee and shooting the breeze.
More words, more blogs etc. isn’t always better.
In slow marketing, quality leave quantity weeping in the losers hut every time.
Instead of bombarding your audience with a flood of content, focus on creating fewer but more impactful, fun, meaningful, useful, collectible pieces.
So basically - this:
slow down
create something fun and/or meaninful
read books
go for walks
So there we have it, dear marketing mavens, if you’re still caught up in the whirlwind of outdated, fast-paced tactics, it’s time to hit the brakes.
Now go forth and spread some slow, thoughtful marketing jam on the toast of life 🌟
